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Your release plan, dated
Pick the day your music comes out. You get every promo step from the announcement four weeks before to the repost two months after, each on its own date. Add the lot to your calendar or copy it. No sign-up.
4 weeks before
Announce it
Post the cover with "pre-save now". Use the countdown graphic from the Share tab and put the link in your bio.
On droplr: the Share tab
27 days before
Make a link for each placement
Create /ig, /tiktok and /bio variants so you can see which post actually brings pre-saves.
On droplr: the Variants & QR tab
3 weeks before
Pitch to Spotify's editors
In Spotify for Artists, pitch the release for editorial playlists. Spotify needs it at least 7 days before release; earlier gives the editors more time.
3 weeks before
Post a teaser clip
Pick 15 seconds of the hook or drop and droplr renders the video on the Clip tab — artwork moving on the kick, your link on it. Post it just before your fans' busiest hour.
On droplr: the Clip tab
2 weeks before
Send it to DJs, blogs and playlist curators
A short personal message plus the pre-save link and a private stream. Ten personal emails beat a hundred copy-pastes.
10 days before
Tell fans who opted in to news
Filter the Fans page to news opt-ins and export them for your newsletter tool. Only those fans agreed to hear about new releases.
1 week before
Countdown: 7 days
Post the countdown story graphic. Reply to every comment and share fan reposts.
On droplr: the Share tab
3 days before
Behind the scenes
A studio clip, the story behind the track or a DJ set moment. Gives fans a reason to share it before it's out.
1 day before
Check every store link
Add Beatport, Bandcamp, SoundCloud or YouTube Music if you have them. The Links tab shows which stores fans picked that still have no link.
On droplr: the Links tab
Release day
Release day: out now
Post the Out now graphic at your fans' busiest hour. droplr emails every pre-saver at 9am in their own timezone, so you don't have to.
On droplr: the Share tab
1 day after
Thank the fans
Share a pre-save milestone graphic and repost fans who shared it.
On droplr: the Share tab
3 days after
Fill in late store links
Some stores go live a day or two later. Add anything still missing so the smart link covers everyone.
On droplr: the Links tab
1 week after
Do that again
Analytics shows which placement converted best, which hour and which country. The point isn't to read it — it's to repeat the one that won, this week, while the track is still new.
On droplr: the Analytics tab
2 weeks after
Pitch user-curated playlists
Spotify's editors only take unreleased tracks, so that door has closed — but curators who run their own playlists want songs that already have plays. Send the smart link, not a file.
3 weeks after
If you ran a store exclusive, check the window
A Beatport or Traxsource exclusive is usually two to four weeks. Once it's done, add the other stores so the smart link stops sending fans somewhere they can't buy it. Settings shows the window you set.
On droplr: the Links tab
4 weeks after
Open a remix contest
Put the stems up and let producers enter with a link to their own upload. It gives you a second release out of the same track, a public page of entries, and a list of artists who now know your name.
On droplr: the Remix contest tab
60 days after
It's still new to most people
Nobody who hasn't heard it knows it's two months old. Repost the clip or a lyric card with the same link — the page is a smart link now, so it still works.
On droplr: the Share tab
This is the plan every droplr release gets
In the dashboard it sits on the release, moves when the date moves and ticks off as you go. These happen without you:
- Finds Apple Music, Deezer, Spotify and TIDAL links from the UPC/ISRC, daily before release and hourly after
- Switches the page from pre-save to smart link at midnight in each fan's timezone
- Emails every pre-saver at 9am their time on release day, leading with the store they picked
- Saves to Spotify libraries for your allowlisted VIPs when it unlocks for them
- Counts views, clicks and pre-saves by source, country, device and hour
Some steps and some of these need a paid plan. Pricing says which.
Start free — 3 releases, no card