ToneDen Shuts Down On 1 December. Your Pre-Save Links Go With It.

On the first of December, every ToneDen link stops working. Smart links. Pre-save links. Links on custom domains. The QR code on a poster you printed last year. ToneDen's own help page says so, in plain words.

And the day before, the thirtieth of November, is the last day to request your data. After that, it is permanently deleted. Your fans' email addresses included.

If you have never used ToneDen, this still matters. Because every link tool you use can do exactly this. Including mine.

What this is, and what it isn't

This is not this week's news. ToneDen's help centre has a page called "ToneDen is shutting down", and it was last updated on the 21st of October. I'm writing this now because the deadline hasn't happened yet. You still have time.

Everything quoted here comes from that one page, linked at the bottom. It covers the standalone site, toneden.io. If you use ToneDen through Eventbrite, the page says nothing changes for you.

In October I made a video about who owns your link in bio. What's different here is that there is a date on it, and the links and the list go at the same time.

What actually stops

In ToneDen's words: "All ToneDen smart links stop working on December 1, 2026." FanLinks, pre-save links, TourLinks, EventLinks and the rest, "and links on custom domains."

Pre-saves: if your release date is after the first of December, the page recommends "switching to another pre-save option." Contests and social unlocks stop the same day. If a contest ends after that, it says to end it early and pick your winners before then.

Then the list. The data ToneDen holds includes "any fan contact information collected through your smart links, pre-saves, social unlocks, and contests." After the 30th of November, it's permanently deleted, and the page says deletion can't be undone.

A link is something you put out into the world — on posters, in DMs, in a video description from two years ago. You can't call those back. And the list is the part that was worth something.

The one line worth reading twice

Links on your custom domain stop working too. But the page also says: "To reuse the domain, update or remove the DNS records that point to ToneDen."

The link dies. The domain doesn't. If the QR code on your poster points at a domain you own, you can point that domain somewhere new. It may not land on the exact same page. But it lands on something you control, instead of an error.

If the code points at the tool's own address, there is nothing to re-point. That address was never yours.

The honest part

ToneDen is giving notice: weeks of it, with dates. It says unused subscription time gets refunded, and it gives you a way to download your data. That is more than some shutdowns have given people. The page doesn't say why it's closing, and I'm not going to guess.

And this isn't really a ToneDen problem. It's what a link is. Every smart link depends on the company serving it still being there.

That's true of droplr too. If I ever shut it down, droplr links would stop working. I run it on my own. I'd rather say that now than have you find out later.

What to actually do

1. If you use ToneDen, download your fan data now. Not on the thirtieth.
2. Find every ToneDen link and replace it. The page lists the places to look: social bios and link-in-bio pages, your website and email signature, active ads and email campaigns, and printed QR codes, posters and merch.
3. If you don't use ToneDen, ask the same two questions of whatever you do use. Can I get every fan's address out, today? And do my printed links point at a domain I own?

What I built droplr to do about it

On the Free plan you can see every address. Not a count — the addresses. Exporting the file starts on the A$12 Artist plan. And when you close your account, the whole list downloads, on any plan.

Custom domains are on Artist Pro and up, so the address on your poster can be yours.

Links are the part you'll always have to rebuild. The list is the part you keep.